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After creating what is now widely accepted as one of the greatest villains of all time in "The Dark Knight's" Joker, an Oscar campaign was inevitable for the late Heath Ledger. But the question of how to promote a recently deceased actor's work was a task few other studios have had to face. And now that the first For Your Consideration ad has hit the trades, I have to commend Warner Bros. for finding an image that elicits reverence for the actor and recognition for his work at the same time.

An image of the Joker is also seen in "The Dark Knight's" Best Picture For Your Consideration ads, so obviously WB want to keep Heath's involvement at the forefront of voters minds when they think of the film in any way, shape or form.
Yet, despite "Dark Knight" being one of the best superhero movies ever made, and one of 2008's most accomplished films, I don't think it'll win Best Picture -- the Academy isn't ready just yet to accept the genre. But Heath does stand a posthumous chance.
His strongest competition is going to come from Robert Downey Jr. in "Tropic Thunder," Ralph Fiennes in "The Reader," Philip Seymour Hoffman in "Doubt" and the men of "Milk" -- Josh Brolin, James Franco, Emile Hirsch.
Who do you think is most deserving of the Best Supporting Actor Oscar?