- Last Updated: 3:41 PM, March 17, 2012
- Posted: 3:40 PM, March 17, 2012
Beer companies are ready to drink in the profits this St. Patrick's Day.
Revelers bellying up to the bar, or drinking at home, are expected to produce roughly $245 million in beer sales today, according to industry research firm IBISWorld, CNBC reports.
In terms of specific brewers, Samuel Adams typically sees a 13-percent increase in beer sales the week of St. Patrick's Day.
Guinness, the beer perhaps most closely associated with the holiday, is also expected to see a lot of green this year.
The Diageo-owned brand sold 3.5 million pints on St. Patrick's Day last year, up from its daily average of 600,000 pints, according to TheStreet.com.