- Last Updated: 4:26 AM, September 17, 2011
- Posted: 11:23 PM, September 16, 2011
Facebook CEO Mark Zuckerberg is expected to unveil a new effort to get users behind sharing TV and movie content at the F8 developer conference next week, The Post has learned.
The conference will highlight a new music service but, sources noted, Facebook will also unveil a deeper partnership with premium TV content service, Hulu.
Details of the supersized Facebook-Hulu tie-up couldn’t be learned at press time, but it is believed to center on tighter integration between the two.
That integration could result in the potential for users to see what their friends are watching on Hulu and share video content between their personal networks.
Facebook may announce other video providers are on board as well, sources said, as the social network giant typically doesn’t form exclusive partnerships.
Hulu, owned by News Corp. (which also owns The Post), Disney, and Providence Equity, is currently on the block. A successful partnership with Facebook could lead to more video traffic for both parties.
One source familiar with the conversations said Netflix is also very close to Facebook. Netflix CEO Reed Hastings is on the Facebook board, but because Netflix is a subscription site, is more difficult to integrate.
Movies are high on the list of priorities for Facebook, which already has a partnership with Warner Brothers, which streams movies through the social network.
Hulu, which is primarily a free Web site that offers broadcast network and cable content, also has a pay tier called Hulu Plus. Since the summer, the company has been offering Hulu Plus free for a month to encourage users to connect their Hulu accounts to Facebook.
Facebook may even go beyond music and video sharing as several sources say the social network is looking to make it easy to share digital books via the site.