- Last Updated: 3:47 AM, July 8, 2012
- Posted: 12:54 AM, July 8, 2012
Will a new neighborhood “bloom” on the Upper West Side?
Residents want to rename part of the neighborhood “Bloomingdale” — saying the modest community above 96th Street lacks prestige.
“We’ve got to create a cachet to make it sexy,” said Marc Glazer, a community board member. “It needs a cool designation like SoHo, Chelsea or NoHo.”
He said the area between 96th and 110th streets and Central Park and Riverside Park doesn’t quite fit with the Upper West Side and is too far south to be Morningside Heights.
“Right now, there’s no real name,” said Peter Arndtsen, district manager of the Columbus Amsterdam Business Improvement District. “We’re the Upper West Side; we’re Manhattan Valley. Yelp has us as Morningside Heights.”
Usually it’s Realtors who irritate longtime New Yorkers with such new ’hoods as Clinton, NoMad or Gramercy Hill. This time, locals are making a name by themselves.
Supporters chose Bloomingdale because that’s what Dutch settlers called the Upper West Side in the 17th century. The name comes from “bloomendaal,” or “vale of flowers.”
The area already has Bloomingdale Playground, the Bloomingdale branch of the public library and PS 145, the Bloomingdale School.