- Last Updated: 7:29 AM, August 3, 2012
- Posted: 2:29 AM, August 3, 2012
Gabby Douglas has a possible $90 million in her golden future.
The 16-year-old sweetheart of the Summer Olympics can actually earn her own weight in gold—more than $2.4 million each time she inks an endorsement deal, experts say.
The gymnast, who already has a deal with Procter & Gamble, could land as many as 30 deals over the next decade, said several industry sources.
“She’s the new superstar in sports marketing because she’s got the exact message and image that companies want to be associated with,” said Kevin Adler, president of EngageMarketing, a sports marketing firm for Fortune 500 companies.